Veuve Clicquot: 250 Years of Creating Desire

When it comes to champagne brands, Veuve Clicquot is definitely a synonym for amusement, innovation and creativity in design. It is almost impossible to pass by the airport Duty Free area or the food hall of a department store without seeing the eye-catching gift boxes of the brand! From La Ponsardine – a gift box in the shape of a sardine’s tin – to the Birthday Cake, a champagne cooler made up of several paint buckets – it is not surprising that Veuve Clicquot is the champagne house receiving the highest number of awards for creative and innovative design globally. – by Pamela Tailor